FICTIVE PROJECT / YRGO
By Dem is a company that fights for organic, fair trade cotton and fair working conditions. They wanted to strengthen their brand and reach their vision – to raise awareness of the waste in the clothing industry. Plastic hangers are a big culprit when it comes to clothing so we had to find a easy way for individuals and companies to make a difference.
The solution; Hang Ups. Garment hangers made out of 100 % recyclable cotton waste.
Art directors: Louise Henning, Felicia Bik, Andreas Ahoniemi & Jakob Lindblom
Copywriters: Vera Tornberg, Emmy Berg, Ted Krantz Holtz, Simone Grund & Dorothea Linnæus